SECTOR / 02 Industry

Hajj & Umrah, at the scale of millions.

Crowd intelligence, pilgrim experience, and mass-event operations across the Haramain. Built for the Ministry of Hajj's Vision 2030 target — 30 million Umrah pilgrims annually — without compromising on safety, dignity, or the spiritual character of the rite.

Pilgrims served (1446H)
13.5Macross season
Vision 2030 target
30MUmrah / yr
Cameras integrated
2,400+
Languages supported
14
الحجHAJJ & UMRAH · KSA
STEWARDSMoHU · GCMK · GAMA
SCALE WINDOW5-day Hajj peak
OPERATIONAL UPTIMEFive-nines mandated
DIGNITY POSTUREPrivacy-by-design
01 / The brief

What Hajj actually demands.

Six pressures unique to mass-religious-tourism at the scale of the Haramain.

01 /

Crowd density

The Tawaf, Sa'i, and Jamarat see densities that outpace any concert, stadium, or transit hub on earth. Real-time density monitoring at one-meter granularity is non-negotiable; reactive crowd control is too late.

→ ≥7 ppl / m² peaks
02 /

5-day operational window

The Hajj rite compresses a year of preparation into 120 hours of uninterrupted operation. Every system has to be hardened to five-nines through that window — there is no maintenance pause.

→ Zero-downtime mandate
03 /

Multilingual pilgrims

Pilgrims arrive from 180+ countries. Wayfinding, alerts, and assistance must be delivered in fourteen-plus languages — Arabic, Urdu, Indonesian, Turkish, Bahasa, French, Hausa, and more.

→ 14 languages live
04 /

Health & heat

August Hajj seasons see ambient temperatures of 45°C+. Heatstroke, cardiac events, and chronic-disease management are constant — the Ministry of Health needs predictive triage, not reactive medicine.

→ Predictive triage
05 /

Dignity-by-design

The pilgrim experience is sacred. Computer vision, biometric flow, and analytics must operate under explicit privacy postures — on-device inference, no facial retention, and transparent governance.

→ On-device · No retention
06 /

Vision 2030 scale-up

The Kingdom is on a path from ~14M to 30M Umrah pilgrims a year. Doubling throughput without doubling infrastructure means the operating model — not the buildings — must change.

→ +110% throughput
02 / Service mapping

How our service lines land in Hajj & Umrah.

A connected operating picture, not isolated point solutions. Vision into agentic into cloud — wired to the operations center.

03 / Product portfolio

26 products built for the Umrah & Hajj economy.

From visa OCR to wearable health monitoring — the most comprehensive Arabic-first AI catalog purpose-built for the pilgrim journey, every stage from intent to post-trip.

01

AI Umrah Advisor Chatbot

مستشار العمرة الذكي

24/7 multilingual conversational assistant for pilgrim queries across WhatsApp, web, and app — Arabic-first, ritual-aware.

02

Nusuk Integration Services

خدمات التكامل مع نسك

Middleware connecting operator booking systems to the Nusuk platform — automated registration and status sync.

03

Smart Packing & Checklist App

تطبيق التحضير الذكي للعمرة

Personalized packing lists and pre-trip checklists by pilgrim nationality, season, health, and package type.

04

Digital Ziyarah Planner

المخطط الذكي للزيارات

AI-optimized itinerary planner for Makkah/Madinah heritage sites with real-time transport and crowd data.

05

Pilgrim Experience Dashboard

لوحة تجربة الحاج والمعتمر

Operations dashboard for operators showing pilgrim satisfaction, incidents, and service performance in real time.

06

Ritual Completion Tracker

متتبع إكمال المناسك

Mobile app tracking each pilgrim's progress through the rituals with BLE-based location verification.

07

Pilgrim Feedback AI

ذكاء تحليل آراء الحجاج

AI-powered analysis of reviews, surveys, and social media in 20+ languages to identify service gaps.

08

Smart Fleet Management

إدارة الأسطول الذكي

Real-time GPS fleet tracking, driver fatigue monitoring, and predictive maintenance for pilgrim transport.

09

Food & Catering AI

الذكاء الاصطناعي للتموين الغذائي

Demand forecasting and menu optimization for hotels and group catering — reducing waste, honoring dietary needs.

10

Smart Souk Assistant

مساعد التسوق الذكي

AI shopping companion helping pilgrims find halal gifts, compare prices, and navigate Makkah/Madinah souks.

11

Automated Visa Document Processing

المعالجة التلقائية لوثائق التأشيرة

High-throughput Arabic OCR with face matching and Nusuk auto-population for the visa workflow.

12

Multilingual AI Information Kiosks

أكشاك المعلومات الذكية

Voice + touch kiosks at airports, stations, and Haram vicinity in 20+ languages with offline capability.

13

Route Optimization AI

تحسين المسارات بالذكاء الاصطناعي

Dynamic route optimization for peak-season pilgrim transport using live traffic, sensors, and GPS feeds.

14

Predictive Demand Modeling

النمذجة التنبؤية للطلب

ML models predicting transport and service demand 7 days ahead, aligned to Islamic calendar patterns.

15

Environmental Monitoring

المراقبة البيئية الذكية

IoT sensor network for air quality, temperature, humidity, noise, and CO₂ across Haram zones with anomaly detection.

16

AI Umrah Tutor

المعلم الذكي للعمرة

Personalized AI tutor teaching rituals by madhab in the pilgrim's native language with 3D Haram visualization.

17

Virtual Haram Walkthrough

الجولة الافتراضية في الحرم

Photogrammetric 3D model of Masjid al-Haram with guided tours, AR wayfinding, and accessibility routes.

18

Lost Pilgrim Finder

الباحث عن الحاج المفقود

BLE wristband + app system reducing reunification time from hours to minutes with geofencing and meeting-point guidance.

19

Accessibility AI Assistant

مساعد ذوي الاحتياجات الخاصة

Indoor navigation for visually impaired, wheelchair, and hearing-impaired pilgrims with voice and haptic guidance.

20

Emergency Detection & Response

نظام كشف الطوارئ والاستجابة

Computer vision detecting collapses, crowd-crush risk, and heat stroke from existing CCTV with auto-dispatch.

21

Smart Insurance Product

منتج التأمين الذكي

Dynamic risk scoring and OCR-powered auto-claims for Umrah travel insurance — settling claims in days, not weeks.

22

Smart Hotel Operations Platform

منصة العمليات الفندقية الذكية

AI layer over Oracle Opera PMS — predictive housekeeping, group room optimization, multilingual concierge.

23

AI Heritage Guide

المرشد التراثي الذكي

AR-powered Madinah heritage guide with scholar-authenticated content and narration in 30+ languages.

24

Madinah Visitor Flow Optimization

تحسين تدفق الزوار في المدينة

CCTV-based crowd density mapping for the Prophet's Mosque with Rawdah token system and 30-minute congestion forecasts.

25

Historical Sites Documentation

منصة توثيق المواقع التاريخية

Photogrammetry + LiDAR archival platform creating digital twins of heritage sites with manuscript cross-referencing.

26

Pilgrim Health Monitoring Wearable

منصة مراقبة صحة الحجاج

AI health platform ingesting wearable data to detect heat stroke, cardiac events, and fatigue 15-30 minutes before emergencies.

04 / Flagship deployments

Where it has actually shipped.

Two engagements that anchor our Haramain practice. Names redacted under MNDA — the Ministry knows the work.

CASE / 01 · MAKKAH HARAM

Tawaf density intelligence

Mataf perimeter · live since Hajj 1446H · expanding 1447H

A fused-vision pipeline operating across 380 cameras around the Mataf and Mas'a, producing one-meter density grids and flow-direction vectors at one-second cadence. Wired into the GCMK operations center so coordinators can pre-empt — not react to — pressure points.

1.0mGRID GRANULARITY
1sUPDATE CADENCE
0FACES RETAINED
−38%BOTTLENECK MEAN-TIME
CASE / 02 · NUSUK INTEGRATION

Pilgrim copilot

Multilingual assistant · soft-launch 1446H · scaled 1447H

An agentic Arabic-first assistant supporting 14 languages, surfaced inside the pilgrim's existing app. Answers ritual questions, locates lost companions, and triages medical or logistical requests against the right MoHU service queue — all without leaving the app.

14LANGUAGES LIVE
820kSESSIONS / DAY (PEAK)
91%RESOLUTION RATE
4.7★PILGRIM CSAT
05 / Stewards & posture

Authorities we operate inside.

Ministry of Hajj & Umrah
GCMK · Two Holy Mosques
GAMA
Ministry of Health
Saudi Red Crescent
Civil Defense
PDPL
NCA ECC
NDMO Classification
Privacy-by-design
On-device CV
Bilingual UX
06 / Ecosystem

Who we work alongside.

Authorities, sovereign infrastructure, and the partners we integrate with at the Haramain.

AuthorityMoHU
AuthorityGCMK
AuthorityGAMA
AuthorityMoH
Sovereign Cloudstc cloud
HyperscalerGoogle Dammam
PlatformNusuk
Edge / Telcostc · mobily
07 / FAQ

Common questions.

How do you handle pilgrim privacy?

Computer vision runs on-device or at the edge. Faces are not retained. Crowd intelligence operates on density and flow signatures, not identity. Every deployment ships with a written privacy posture aligned to PDPL and the Ministry's standards.

Can you operate in the 5-day window?

Yes. Our Hajj-window posture is five-nines, no-maintenance, with a 24×7 incident command in Makkah. We've supported a full Hajj cycle without a single P1 incident.

What languages do you support?

Today: Arabic, English, Urdu, Indonesian, Turkish, Bahasa Malay, French, Hausa, Persian, Bengali, Hindi, Tagalog, Russian, and Mandarin. Twelve more are on the roadmap, prioritized by pilgrim source-country volume.

How do you integrate with Nusuk and existing apps?

SDK and API. We do not displace pilgrim apps — we plug into them. The pilgrim copilot is a capability surfaced inside the experience the Ministry already owns.

What's the engagement shape?

Multi-year mission programs with a Saudi-onshore team. We run a permanent Makkah operations cell during peak season and a year-round Riyadh engineering base.

What about Vision 2030 scale-up to 30M?

Doubling pilgrim throughput is fundamentally an operating-model problem, not an infrastructure problem. Our Hajj practice is built around throughput-per-square-meter improvements — flow design, predictive ops, and pilgrim self-service — that scale before the buildings do.

The Haramain is a software problem.

الحرمان مسألة برمجية أيضاً.

Sixty-minute working session with our Hajj & Umrah lead and a vision engineer. Bring the bottleneck, the heat-event, or the language gap. We'll come back with a one-page operating-model proposal you can take into the Ministry.